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COVID 19 Pandemic has put the Indian economy into a tailspin. This obstreperous situation has affected all the corners of the Indian Economy and made it the talk of the town. The Indian economy is grinding to a halt. The repercussions will be visible in all sectors of the Indian economy. With lockdown, daily life is completely upended. Marketers have to take probable steps to deal with the new normal situation. Amid the coronavirus pandemic situation, marketers have to rethink their target audience. To succeed, marketers have to adapt, find new ways to position themselves and remain relevant in the mind of their customers.
The Covid-19 pandemic has hit the world at a scale and speed that we have only seen so far in doomsday movies. Within four months, the Novel Corona virus (COVID - 19) has infected more than 3 million people affecting 210 countries and territories across the world and two international conveyances. All sectors of the Indian economy got affected by this virus. This paper throws light on the impact and current situation of the aviation and tourism industry in India amid the pandemic. Aviation is one of the fastest growing industries in the country connecting people, cultures and businesses across the world. Generating economic growth, creating job opportunities and facilitating international trade and tourism are some of the benefits of this industry. According to Indian Brand Equity Foundation, till Jan, 2020, Indian passenger traffic stood at 239.99 million whereas domestic passenger traffic reached 235.44 million. But due to the outbreak of COVID – 19 Pandemic, this industry is experiencing a sharp downturn. The latest estimates show that this sector is negatively impacted due to drop in passenger seat capacity i.e. supply, drop in number of passengers i.e. demand, drop in gross passenger operational revenues etc. Also, this paper discusses how corona virus will forever change airlines and the way we fly.
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have values for customers, clients, partners and society at large. Among various branch of marketing such as direct marketing, inbound marketing, guerrilla marketing, service marketing, relationship marketing etc. This research paper is mainly focussed on one specialised branch of marketing i.e. Service Marketing. Service refers to the activities, benefits and satisfaction which are offered for sale or are provided in connection with the sale of goods. New phenomenon in the domain of marketing is marketing of services as services are intangible, perishable and inseparable. Sellers have realised the importance of service marketing such as customer retention, act as a key differentiator in the mind of the customers etc. Service marketing has gained importance in number of sectors such as banking, education, tourism, hospitality, transport etc. The main concern of this study is on Education sector. Education is one of the important measures of human resource development in a society such as it results in acceleration of economic growth, prosperity of a nation, promotes innovation and make society dynamic. Due to these reasons marketing of education sector gained importance.
